The Fortune 500 has never changed as fast as in recent years; Since the year 2000, 52% of the Fortune 500 list disappeared as a result of mergers, acquisition or bankruptcy. Disruptive startups were able to sweep traditional businesses of the map in a very short time by using completely different business models. And this applies for almost all sectors.
APG is the largest pension provider in the Netherlands, currently responsible for the administration, asset management and communication for all pensions for employees and employers in the education, construction, cleaning and window cleaning sectors, housing associations, energy and utility companies and the sheltered employment service. This adds up to more than 30,000 employers and approximately 4.5 million participants with combined pension assets of € 417 billion (March 2016).
“Your brand is the single most important investment you can make in your business.”
Livit Orthopedie, 100% owned by HAL Investments, is the largest orthopedic player in the Dutch market. Livit produces orthopedic aids and provides orthopedic care as well as products like tailor made shoes, braces, bandages and more. Livit operates a network of 33 specialised care centres and a large number of fitting locations throughout the country. Due to the characteristics of the medical and insurance markets, Livit needed to anticipate on changes ahead. Wewamo has been asked to develop Livit as a relevant and versatile brand.